Logo & Graphic Design

An effective logo can be one of the most powerful methods of promoting a business and having a striking and easily recognisable logo will help to build your brand.

Many corporations today use a simple icon or emblem (known as an ideogram) as their logo such as the Red Cross logo to the right. These are great very easy to recognise without a name and generaly very simple to display. As there are only a finite number of ideograms, logo designers are having to become more creative with the logos they design.

This is where VermaDesign can help. We understand that your logo needs to be eye-catching and deliver a message without implicitly stating it.

Logo should reflect business - should be able to guess what tpye of business. Needs to be creative and eye catching whilst still conveying the message you want to get accross.

Simple, easily recognisable. No point having a logo if people can't idenify your company when they see it. Should also me simple. Remember that this logo will be visible on many mediums from email to letterheads, business cards, faxes, leaflets. Having a large or overly complex logo will waste resources and not be as effective.

 

We have experience creating simple logo designs and can incorporate as part of your web design package but also do standalone logo design.

Below are some examples of the logos and graphic designs that have been created by VermaDesign recently.

 

5 tips for creating an effective logo

1. Your logo should be unique and easily recognisable. Take a look at the image on the right. The logo on the left belongs to Sumpter & Gonzalez LLP, a law firm based in Texas and the logo on the right belongs to Stylegala, a web based showcase of graphic designs. You can see that apart from some minor differences, the logos are very similar and potential customers may confuse the two despite the companies beings in completely different business sectors.
2. Not overcompicated and doesn't need to be industry related
3. Be aware of different mediums - ensure scalable and easily printable
4. Reflect business image whether industry of . Keep it appropriate
5. Make it memorable