Search Engine Optimisation - Code of Ethics

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Most Search Engine Optimisation (SEO) companies practice and employ SEO practices and services which are very ethical and fair, but there are also several SEO practitioners who do not employ safe-SEO techniques. These companies or individuals are more interested in employing dishonest practices designed to fool or trick the search engines, so that they can achieve high rankings in the short term.

Whilst these practices may provide a short term benefit, these practitioners are usually aware that that their unfair methods will ultimately be uncovered by search engines, and will lead to the website in question being blacklisted. Once a website has been blacklisted, it is very difficult to regain legitimate standing with these search engines.

VermaDesign is committed to employing fair and safe- SEO services which lead to company websites achieving high search engine rankings, both in the short- and long-term.

In providing SEO services to various websites, VermaDesign is committed to presenting relevant and high-quality information, in a user-friendly format for information seekers and in an honest way to achieve high search engine rankings.

As such, VermaDesign is sincerely committed to adhering to the following code of ethics:

  • VermaDesign will never employ SEO services which deliberately misinform, harm or offend a consumer
  • VermaDesign will never employ SEO services which deliberately harm the client and/or the client’s website business and services
  • VermaDesign will never employ SEO services which deliberately contradict any specifically published and enforced regulations of search engines and/or directories
  • VermaDesign will never employ SEO services which deliberately contradict any laws, copyrights or trademarks. This includes activities related to spamming
  • VermaDesign will never employ SEO services which falsely and intentionally misrepresent the content of the client site
  • VermaDesign will never employ SEO services which falsely and intentionally represent the work of others companies and/or individuals as its own work
  • VermaDesign will never misrepresent to others its own skills, training, education, certifications, trade group associations, performance standards, technical inventory or expertise, or experience
  • VermaDesign will never engage in conflicts of interest without providing due and prior notice to all involved companies and/or individuals
  • In offering SEO services, VermaDesign will do its best to never establish unrealistic expectations to its client(s)
  • VermaDesign will strive to provide all its SEO clients with venues for resolving both external and internal disputes
  • VermaDesign is sincerely committed to protecting client confidentiality, particularly as it pertains to sensitive information and items which is supposed to be for client eyes only. Further to this point, the publishing and use of client lists, logos, press releases, testimonials and similar features will only be done with prior client approval

VermaDesign’s employees are sincerely committed to working as well as they can to provide quality SEO services, and to increasing or retaining search engine rankings of their client sites.

Last updated: 9 November 2009